Rabbit Proof Fence Comparison Between Movie and Book

Rabbit Proof Fence has been published both as a book and as a movie. Being a reader or a viewer entirely changes our point of view on the story. As a reader, we get descriptive insight on the situations and emotions of the characters. We are then able to re-create these visually using our imagination and have endless freedom doing so. As a viewer, our creativity is somewhat restricted. We do not imagine the characters’ physical appearance, the locations or the overall situations in the same way as in a book. These elements are already given to us. Throughout this essay I will be exploring how the music and the filming creates a contrast between reading the book with elaborate descriptions. Emotions are felt entirely differently from†¦show more content†¦The tracker is on his horse, also making his way down the river, looking for them. Because of the way this scene is filmed, it is hard to realise the distance and amount of time separating them. This is purposely done in order to create tension in the viewer and put an emphasis on the consequences of the girls being caught. We do not know how far they are from each other because of the scenery being almost identical. He is following their footsteps through the river surrounded by the forest, with all the trees and foliage being practically the same. The notion of time and space is utterly different from in the book. In the book we do not get an impression of him being so close. In the book, we do not have this â€Å"back and forth† description of the girls and the tracker, and their progress. We simply have an account of the difficulties of the girls getting through the â€Å"flooded river area† ( 82), that is much less dramatic than in the movie. EvenShow MoreRelatedLogical Reasoning189930 Words   |  760 PagesDowden This book Logical Reasoning by Bradley H. Dowden is licensed under a Creative Commons AttributionNonCommercial-NoDerivs 3.0 Unported License. That is, you are free to share, copy, distribute, store, and transmit all or any part of the work under the following conditions: (1) Attribution You must attribute the work in the manner specified by the author, namely by citing his name, the book title, and the relevant page numbers (but not in any way that suggests that the book Logical ReasoningRead More_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 PagesComputer, Inc. Used herein under license. Library of Congress Control Number: 2006933904 Student Edition: ISBN-13: 978-0-495-11873-2 ISBN-10: 0-495-11873-7 ââ€"   To my nephews, Jesse and Luke Smidt, who bet I wouldn’t put their names in this book. R. P. ââ€"   To my wife, Sally, and my daughter, Anna C. O. ââ€"   To Carol, Allie, and Teri. J. D. ââ€"   About the Authors puter Teacher of the Year award in 1988 and received the Siemens Award for Advanced Placement in mathematics in 1999Read MoreBrand Building Blocks96400 Words   |  386 Pagesoperate, Coke is a corporate brand. This complexity makes building and managing brands difficult. In addition to knowing its identity, each brand needs to understand its role in each context in which it is involved. Further, the relationships between brands (and subbrands) must be clarified both strategically and with respect to customer perceptions. Why is this brand complexity emerging? The market fragmentation and brand proliferation mentioned above have occurred because a new market or

Intraracial Racism Essay - 1982 Words

Intraracial Racism Racism. African-Americans and â€Å"Whites†, African-Americans and Hispanics, Asian Americans and â€Å"Whites†, Asian Americans and Hispanics. Think of racism, and thoughts of clashes and conflicts between one of these ethnic groups and another predominate. The idea of racism is seldom associated with two groups of the same ethnicity. However, another type of racism exists, one not necessarily rooted in ethnic differences, but rather on cultural and demographic differences, as well as location and economic status. It is expressed between communities or sectors within a racial group, and works to further partition them. Intraracial racism fragments communities already struggling with interracial racism. Being internal†¦show more content†¦The discrimination from those living on the Island towards those now living in the US is a situation seldom discussed but nevertheless concrete. A possible cause for this attitude might lie in the North American stereotypical branding of all Puerto Ricans based on their views of such immigrants. Moreover, the overall change of environment over several decades generated key cultural differences that distanced the two groups. Additionally, immigrants in New York slowly experienced the process of acculturation, as they were inevitably exposed to different cultures in their e veryday lives. This contrasts to the situation experiences by Islanders, who remained mostly isolated and â€Å"protected† by their shores. For them, inter-cultural interactions were infrequent by comparison. The idea was explored in the creation of the popular musical West Side Story, which introduced the vibrant, colorful, and often explosive world of the Puerto Rican immigrant community in New York. One of the side plots of West Side Story was focused on the discontent of the Puerto Rican men. Disillusioned by the lure of the American Dream, holding third-rate jobs and employed for manual labor, these men are a contrast to the optimism and persistence of the Puerto Rican women, who, although aware of the difficulties facing Puerto Ricans in America, prefer to think of their current situation as the lesser evil. The memorable musical and dance number â€Å"America† isShow MoreRelatedThe Unequal Separation Of African Americans1453 Words   |  6 PagesAmericans but also homicide and violent trends. The American Journal of Public Health also concludes â€Å"Similarly, in the presence of other social conditions that induce violent behavior, high levels of isolation may be associa ted with high rates of intraracial (as opposed to interracial) homicide among the segregated group. Research evidence suggests the possibility that environmental hazards are more likely to be located in predominantly minority (poor) neighborhoods † (Garcia 219). 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This type of stereotyping occurs within a culture or race. While Hsiang was in college she published a very informative article based on the discrimination inside the American Asian Community and its struggles. Hsiang believedRead More Crippin in Los Angeles Essay1122 Words   |  5 Pagesand it was not until the late 1940’s that the first gangs began. The gangs surfaced out the area known as the East Side, which is the area east of Main Street to Alameda. A lot of the gangs surfaced because of the racism perpetrated by the whites. There was clear segregation and racism against blacks, they were not allowed in certain areas of Los Angeles and could not buy property there. 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The white population commits the same crimes and the minorities, but the minorities are I totally agree with Marc Lamont Hill s views on the racism that still exists in the world. Minorities are unfairly targeted on a regular basis. Whether they are unfairly treated in the workplace,school systems, or by the police department, it seems to be getting worse every day. The recent rash of policeRead MoreSelf-Hatred and the Aesthetics of Beauty in The Bluest Eye by Toni Morrison1287 Words   |  6 PagesSelf-hatred leads to self-destruction†¦ Self-hatred is something that can thoroughly destroy an individual. As it was fictitiously evidenced in Toni Morrison’s The Bluest Eye, it can lead an individual to insanity. Toni Morrison raises the idea that racism and class can detrimentally influence people’s outlook on themselves. It is unfortunate that we live in a society that places such a great emphasis and consideration towards the aesthetics of beauty. 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A Most Remarkable Fella Frank Loesser and the Guys and Dolls in His Life Essay Example For Students

A Most Remarkable Fella: Frank Loesser and the Guys and Dolls in His Life Essay Between the world wars, style was in ascendance and musical comedy was so central to popular culture that a composers name could sum up an attitude toward life. This was particularly true of Noel Coward and Cole Porter, and not just because they wrote words as well as music. They were the supreme practitioners of the eras advanced witand also, in their lives, the best advertisements for it. Both were too hot not to cool down; they lived to see their era fade, as insouciance went out of fashion after World War II. In musical theatre, that shift was marked as much by the earthy textures of Oklahoma! as by the postwar world itself. Only after some years did the timelessness of their best work, the elegance and sting that are deeper than topical, become clear. George Gershwin was spared these changes by dying young never a bad thing for the development of a legend. Beyond that, since he was responsive to aesthetic currents as Coward and Porter never were, his achievement was more broadly rooted. Convincingly straddling the line between popular and serious music, he established himself even during his life as an avatar of American culture, though many classical composers refused to be impressed. If he had lived, its likely he would have been less outpaced by the times than Coward or Porter. Frank Loesser, admired for a small number of marvelous scores, is a far less canonical figure; a recent dewy remembrance by his daughter, Susan Loesser, is the first biography devoted to him. His status has as much to do with the fortunes of Broadway as with his own output. By the time of Loessers heydey in the 50s, Broadway was no longer the main source of American popular music and was about to be completely eclipsed by rock-and-roll. Headstrong, disinclined to collaborate, Loesser didnt find it easy to come up with successful or sometimes even finishedpieces of work. How to Succeed in Business Without Really Trying, his biggest and last hit, made him feel he had yielded too much artistic sovereignty to the box office. But this hardly means he was anti-commercial. By the mid-60s he put most of his energy into managing (sometimes unscrupulously) his and other peoples songs. He seems to have ended up more a self-made corporation than an artist. By arranging the lives of Coward and Porter in alternating chapters, The Sophisticates, a dual biography by Stephen Citron, allows us to compare the ebb and flow of their careers and to observe their many similarities and their intersecting social circles. A word of warning: This is a musical biography, so it lacks the customary massive quotient of gossip. The book is straightforward and full of valuable information, especially its analysis of a great many songs, standard and obscure. There are some lapses (may one say that Porters songs never revealed his characters in the way they illuminated himself on page 74, and then define the lyrics of Kiss Me, Kate as Porterian . . . clearly helping to define the characters who are singing, not . . . rhyming dizzily to show the lyricists erudition on page 218?), but the book is certainly worth having around and, on the whole, trustworthy. That cant be said for The Memory of All That. Joan Peyser, who got some attention a few years ago for a trashy biography of Leonard Bernstein, here works her magic on Gershwin. She turns up at least two illegitimate children, intimates that Gershwins sister-in-law hastened his death and declares Iras lyrics a cryptobiography of his brothers life. George Gershwin has often been depicted as grasping and coarse, but Peyser (abetted by Ira) emphasizes his vulnerable side. The author favors a tangy blend of musicology and psychoanalysis: Stanley Adams, former president of ASCAP, who knew George, recently described him as a composer with balls,' Peyser writes, oozing scintillation. The aggression and drive Gershwin often conveyed by his use of small melodic fragments and his love for the repeated note contribute to the sense of virility to which Adams referred. In making her most explosive arguments those dealing with the composers ostensible children Peyser doesnt bother with facts. She r elies on bald assertions and, when all else fails, heavy suggesting. .u4acbe861e8f2b79a84fb6c3f23058174 , .u4acbe861e8f2b79a84fb6c3f23058174 .postImageUrl , .u4acbe861e8f2b79a84fb6c3f23058174 .centered-text-area { min-height: 80px; position: relative; } .u4acbe861e8f2b79a84fb6c3f23058174 , .u4acbe861e8f2b79a84fb6c3f23058174:hover , .u4acbe861e8f2b79a84fb6c3f23058174:visited , .u4acbe861e8f2b79a84fb6c3f23058174:active { border:0!important; } .u4acbe861e8f2b79a84fb6c3f23058174 .clearfix:after { content: ""; display: table; clear: both; } .u4acbe861e8f2b79a84fb6c3f23058174 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u4acbe861e8f2b79a84fb6c3f23058174:active , .u4acbe861e8f2b79a84fb6c3f23058174:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u4acbe861e8f2b79a84fb6c3f23058174 .centered-text-area { width: 100%; position: relative ; } .u4acbe861e8f2b79a84fb6c3f23058174 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u4acbe861e8f2b79a84fb6c3f23058174 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u4acbe861e8f2b79a84fb6c3f23058174 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u4acbe861e8f2b79a84fb6c3f23058174:hover .ctaButton { background-color: #34495E!important; } .u4acbe861e8f2b79a84fb6c3f23058174 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u4acbe861e8f2b79a84fb6c3f23058174 .u4acbe861e8f2b79a84fb6c3f23058174-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u4acbe861e8f2b79a84fb6c3f23058174:after { content: ""; display: block; clear: both; } READ: Life Of Mozart Essay ExampleSusan Loessers A Most Remarkable Fella isnt so exotic in its ambitions. Children-of-the-famous books generally break down into two categories: the hagiography and the expose. This one seeks a middle ground. The Loesser family life, characterized by very late nights with a house full of abrasive personalities, is told from the perspective of someone looking down at the action from between the banisters. This is interesting, in a depressing sort of way. While Loesser is meticulous about recording her fathers unpleasant characteristics (he was self-centered, prone to tantrums and grotesque practical jokes, and also smoked, drank and cursed too much ), reverence wins out over distaste to the point where Loesser reproduces several pages of the great mans doodles. Thats no real surprise: The books title tips us off that her heart isnt in trash. Its never easy for a biography to reconcile an artists life, as flawed as anyone elses, with the work that issues from it. In Loessers book we get a double split: between the obnoxious businessman and the composer of deeply felt music, and between the show-biz brat who hung out at the sandbox with Liza Minnelli and the suburban mom-turned-author whos breathless at actually being related to an eminence of Hollywood and Broadway. Her accumulation of reminiscences may have its appeal, but it doesnt equal a life. All we know is that between the drinks, the cigars, the swimming pools and the screwing around, a lot of nice music got written.

The Boy from matchbox Review Essay Example

The Boy from matchbox Review Paper Essay on The Boy from matchbox The greatest childrens stories written about the dead children. Peter Pan, the boy who never grows up and which invites children to the island of No-I-dont-Will ( when a child falls from prams, he It goes to No-I-will-not ). The Little Prince, always returning to their planet. And finally, the frail bespectacled man with a scar in the shape of ball lightning on his forehead. Why do all who are in the subject, is a rejection of the final seventh book, where our magician, not magically transform from ocharovashka teenager in a boring young yuppies, marries and acquires a bunch OWN kids? Because that this can not be. Because Harry is also impossible to grow. Because Hogwarts ultimately, with all its caramel wonders and horrors the most that neither is a paradise for the dead children, these tricksy-urchins-sluts-nesluhov A good German writer Erich Kastner is one intolerable funny and scary book. Theres the main character a boy-with-fingers. His parents, circus midgets, claimed prey tailed wind. To this did not happen with very very tiny Maksikom, keeping him in a matchbox. .. Well, yes, just like in the joke: So we have to mice etc. Just nothing funny about it in terms of maksikom. Which is not just a little small and helpless in the world of adults Gulliver, a very small and very helpless. We will write a custom essay sample on The Boy from matchbox Review specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Boy from matchbox Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Boy from matchbox Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Of course, like any patsanenok, he is cheerful, curious, and rowdy. She loves pistachio crumbs from the cake and ice-trained pigeons. Instead of books read inscriptions on postage stamps. Willingly and not always disinterested travels to other peoples pockets. With his betrothed dad, a former gambler and now a circus magician, chips and all sorts of things-dryuchki the arena and simultaneously punishing villains and fools. And so on and so forth. With imagination at Erich Kastners all right. Only one day disappear from Maxik matchbox. In the evening laughing and pouting, begging and lazy, I do not want to go to bed and in the morning was gone. It was something of his, this maksikom a nail. Negligible moods and anxiety. Maybe some kind of an ounce of common cold and stupid fantasies. And now again and was not Of course, then he can find the happiest and most improbable way, as it should be.. Of course, he stole some scoundrels mafia or something like that, and they will get for it in full. And in the final everyone is happy, all laugh, tell jokes and eating pistachio cake. But after this terrible chapter, the reader will not come to an end Do I have to explain metaphor All the best stories -.? Of the dead children. Perhaps, once dead in ourselves over the snow, on sand, on a wonderful country -. You fly, I let go, vozdusharik inflatable above pigeons and gulls, trash and beggars, buildings dilapidated, carotid views of curtains you fly, balloon, God catches, if that.

CAPITAL PUNISHMENT Essays (1317 words) - Capital Punishment

CAPITAL PUNISHMENT Capital Punishment deters murder, and is just Retribution Capital punishment, is the execution of criminals by the state, for committing crimes, regarded so heinous, that this is the only acceptable punishment. Capital punishment does not only lower the murder rate, but it's value as retribution alone is a good reason for handing out death sentences. Support for the death penalty in the U.S. has risen to an average of 80% according to an article written by Richard Worsnop, entitled "Death penalty debate centres on Retribution", this figure is slightly lower in Canada where support for the death penalty is at 72% of the population over 18 years of age, as stated in article by Kirk Makir, in the March 26, 1987 edition of the Globe and Mail, titled "B.C. MPs split on Death Penalty". The death penalty deters murder by putting the fear of death into would be killers. A person is less likely to do something, if he or she thinks that harm will come to him. Another way the death penalty deters murder, is the fact that if the killer is dead, he will not be able to kill again. Most supporters of the death penalty feel that offenders should be punished for their crimes, and that it does not matter whether it will deter the crime rate. Supporters of the death penalty are in favour of making examples out of offenders, and that the threat of death will be enough to deter the crime rate, but the crime rate is irrelevant. According to Isaac Ehrlich's study, published on April 16, 1976, eight murders are deterred for each execution that is carried out in the U.S.A. He goes on to say, "If one execution of a guilty capital murderer deters the murder of one innocent life, the execution is justified." To most supporters of the death penalty, like Ehrlich, if even 1 life is saved, for countless executions of the guilty, it is a good reason for the death penalty. The theory that society engages in murder when executing the guilty, is considered invalid by most supporters, including Ehrlich. He feels that execution of convicted offenders expresses the great value society places on innocent life. Isaac Ehrlich goes on to state that racism is also a point used by death penalty advocates. We will use the U.S. as examples, since we can not look at the inmates on death row in Canada, because their are laws in Canada that state that crime statistics can not be based on race, also the fact that there are no inmates on death row in Canada. In the U.S. 16 out of 1000 whites arrested for murder are sentenced to death, while 12 of 1000 blacks arrested for murder were sentenced to death. 1.1% of black inmates on death row were executed, while 1.7% of white inmates will die. Another cry for racism, as according to Ehrlich, that is raised by advocates of the death penalty is based on the colour of the victim, for example "if the victim is white, it is more likely that the offender will get the death penalty than if the victim had been black". This is true, if you look at the actual number of people who are murder. More people kill whites and get the death penalty, then people who kill blacks and get the death penalty. The reason for this is that more whites are killed, and the murders captured. Now if we look at the number of blacks killed it is a lot less, but you have to look at these numbers proportionately. Percent wise it is almost the same number for any race, so this is not the issue. In a 1986 study done by Professor Stephen K. Layson of the University of North Carolina, the conclusions made by Ehrilich were updated, and showed to be a little on the low side as far as the deterrence factor of capital punishment. Professor Layson found that 18 murders were deterred by each execution is the U.S. He also found that executions increases in probability of arrest, conviction, and other executions of heinous offenders. According to a statement issued by George C. Smith, Director of Litigation, Washington Legal Foundation, titled "In Support of the Death Penalty", support for the death penalty has grown in the U.S., as the crime rate increased. In 1966, 42% of Americans were in favour of capital punishment while 47% were

Burberry Consumer Profile Report Essays

Burberry Consumer Profile Report Essays Burberry Consumer Profile Report Paper Burberry Consumer Profile Report Paper We look at these characteristics as they are the elements of a potential customers life that can influence customers behavior before, during and after making a purchase. The target market for Barberrys womens wear is typically a young professional female, aged between 25 and 30 with a high level of disposable income. The MRS. Social grade States that young professionals who fall into social grades A and B earn a salary of thirty thousand pounds or more per annum (see figure 1 allowing them to have a high level of expenditure, which is supported by the graph shown in appendix A. Having an income this high would suggest that these nouns professionals have completed their higher education to a degree level, or even to the level of a masters or PhD (appendix B). The professionalism of Barberrys target market is expressed through the garments they sell, with a large collection of tailored pieces on offer to cater to the consumers needs (appendix C). 2. 2 Geographic Characteristics The geographic characteristics of a consumer do not just focus on where the consumer lives, but also the type of house they live in and their neighborhood, as well as where they shop. Having this information about he consumer will allow a further insight into the kind of lifestyle an individual has. Statistics show that the the social grade and income of an individual effects the size of the house they live in, and typically the higher social grades and incomes will have a larger property (appendices D and E). The young professionals that Barberry targets tend to own one or two bed properties (appendices D and E), suggesting that they live alone, and are therefore single, or share with somebody with whom they split the cost of rent, allowing them to have a higher level of expenditure. According to Acorn, the young professionals that Barberry target Generally own flats in major towns and cities that Have been built recently and are more usually found in urban locations, particularly London (Acorn, 2014: online). Living in these areas would suggest that there is easy access to a variety of different shops and facilities allowing them to fit their shopping in around work and other commitments without it being an inconvenience. 2. 3 Personality and Lifestyle Characteristics This category contains characteristics that are much more personal than hose mentioned in sections 2. And 2. 2, such as music tastes, type/number of cars and stage in lifestyle. Companies Will look at these characteristics to help them gain an even better idea of their target consumers lifestyle, and therefore be able to market and advertise their products more effectively. Using the information stated in section 2. 1 we can tell that because they live in major towns and cities, those in Buyers t arget market do not tend to own a car (appendix F), again allowing them to have extra money to spend on Barberry products, as they do not have to spend it on car insurance, tax and petrol. Living alone in a city without a car suggests that the consumer could be considered as being in the bachelor/peacock or early nester stage of their lifestyle, meaning that they are single or have just begun living with a partner and do not have any children, again giving them a higher level of disposable income. Buyers official website has a weeping titled acoustic, where customers can go to listen to the music of nouns British bands that Barberry believes in. (A, Politicking. 2010: online). This type of music is slow and relaxed, similar to that of the music played throughout Barberry stores. There is a huge focus on music throughout the brand; this is because chief creative officer, Christopher Bailey, feels that music Sets the directional mood for what were working on. (The Guardian, online: 2013). 2. 4 Attitudes, Interests and Opinions Characteristics Much like the characteristics of section 2. , the attitudes, interests and opinions can vary dramatically from consumer to consumer and looks at an individuals views, style, celebrity influences and clothing types. 3. 0 The Brand This section of this report refers to the different elements of the marketing mix to show and discuss how Barberry successfully utilize their knowledge of their target consumer and their resources to fit in with the overall target consumer environment. 3. 1 Product 3. 2 Price As Barberry is a premium designer brand the pricing of their products will reflect this. Barberry knows that their target consumer will be willing to pay high prices for their products as the high price of Buyers products suggests high quality, which is what their target consumer is after and therefore increases desirability of a product. Although all product prices are premium, Buyers price range will vary depending on which diffusion label you are purchasing from, as Barberry Proms is more expensive than Barberry London, which is more expensive than Barberry Bruit. Barberry use competitive pricing, putting the prices of their products similar to those of its competitors. Normally in an in store environment, Barberry will use the middle market approach to pricing, or a non-competitive price approach, meaning that product prices are not obviously displayed and are hidden away on labels inside the products, or not stated at all so that customers have to ask a sales assistant for a price. 3. Place Barberry sells its products to the consumer through physical retail channels, including mainline stores, concessions in prestige department stores, outlets and Barberry franchises, as well as through their own transactional website and the websites of stores such as Harrows, Selfridges, Harvey Nichols and other department stores in which they have concessions. As of March 31, 01 3, the company had 206 mainline stores, 214 concessions, 49 outlets, and 65 franchise stores to be found all over the world. (Yahoo, online: no date). The fact that Barberry mainl y sell through concessions have both advantages and disadvantages. Concessions are a less expensive way for a company to sell their brand in a new area and they give the customer an idea of what kind of brand you are, for example, concessions in Selfridges would give the impression of a high-end brand. On the other hand, concessions do not allow you to have your own brand identity, it is easier for customers to compare our products with other brands and they have less stock and therefore less choice. A large majority of Barberry stores are situated in greatly populated cities and areas where they will gain most customer contact. For instance, there are eleven Barberry stores and three concessions in London alone (see appendix G). Within these cities, Barberry stores are generally placed in large shopping Centers, busy high Streets and town centers. Placing their stores in these locations means that the infrastructure around them will typically be good with decent parking facilities, public transport links and a variety of laces to purchase food and drink, making the stores easily accessible, more pleasurable and less stressful to visit, increasing the chances of customers visiting again. Another benefit of having their stores in these locations is the high footfall of potential customers, the prime locations mean that even consumers who had not planned to visit the store may decide to go in and have a browse whilst passing by. It is extremely uncommon for Barberry stores to be found in a location where the stores surrounding it are not other designer brands that would be considered Barberrys competitors. Usually, the stores that neighbor and are close by Barberry will belong to brands such as Ralph Lauren, Gucci and YES, which not only helps attract a consumer that is more likely to make a purchase but also helps to keep the brands sense of exclusivity and expense. This is because these brands all have the same target consumer and attract the same customer. It would be less likely for a Barberry store to do well and generate sufficient income if it were surrounded by high street shops like Primary, HM and Tops as they have very different target markets. 4. Promotional Methods Promotion is widely known as the fourth p within the marketing mix and is the management process responsible for communicating with customers in order to inform and satisfy their needs and wants (Easy 2002:168). This section of the report focuses on the different promotional techniques used by Barberry to increase their brand awareness and to promote their products to their target consumer successfully in such a heavily saturated market. 4. 1 Advertising Barberry uses its advertisements to reinforce its luxury, classically British image. The ads feature iconic British backdrops, British icons, typically British weather and music from British bands that can be found on Barberry acoustic, mentioned in section 2. 3. As mentioned in section 2. 1 at the beginning of the report, the target consumer for Buyers womens wear is females aged 25-30 and by using celebrities and icons who would typically appeal to women of that age bracket in their advertisements, they are able increase the interest in the brand by a great amount. For example, visuals of model Car Delivering and actor Eddie Redeemed were released at the eight of Delusiveness career and just before the release of the 201 2 film production of Less Miserable, in which Redeemed has a leading role (figure 2). Barberry is known to have their visual advertisements in a variety of high-end fashion magazines including Vogue, Ell and Harpers Bazaar, all magazines that would appeal to their target consumer, as they advertise and display brands and products of the same nature to Barberry itself. As well as in magazine, Barberry has advertised their brand through other platforms, such as on billboards in cities like London and through television adverts, also tarring a selection Of famous faces with Romeo Beckman being a more recent addition to Buyers advertising campaigns. 4. 2 Public Relations Barberrys use of celebrity endorsement is by far one of their most successful forms of PR. In the past, the brand has secured great press coverage for their products by having them photographed on celebrities that are current and popular with their target market, and by ensuring that celebrities with whom their target audience can relate to are seen in Barberry products, Barberry can gain great exposure with minimal cost. For example, when One Directions Harry Styles was pictured on the front row at Buyers London Fashion Week show this summer, the show received over 21 , 000 mentions on social media, a figure that was considerably higher than other brands. In September 201 3, Barberry gained a lot of media attention when Harry Styles, Victoria Beckman and Ell Fanning were all photographed wearing the same Barberry Proms shirt. Following the release of the photos, a number of widely read fashion magazine and websites published who wore it best articles, which not only pushed Barberry into the public eye, but increased interest in the brand as fans wanted to know more about the shirt and even purchase it themselves.

Summary on Trap Doors and Trojan Horses Essay Example | Topics and Well Written Essays - 1250 words

Summary on Trap Doors and Trojan Horses - Essay Example Fraud can involve as little as $1 to millions of dollars depending on the players involved, as characterized by most fraud activities involving large corporations like banks and investment firms. Trap Doors and Trojan Horses is a book authored by Larry Crumbley, Lawrence Murphy Smith and Laura Davis DeLaune that details the intricacies of fraud involving large corporations and firms. The book is written as a novel that portrays what is regarded as mundane auditing or accounting process in an extremely creative and interesting manner that captures the reader’s attention. The technique used to write the book helps shed light onto the inner workings of high level fraud in the corporate world, and the players involved. This paper seeks to provide a summary of the book by highlighting the key concepts and components addressed by the book. Fraud in the accounting world is best investigated and found out by accountants who are professionally trained and certified with what is referre d to as a certified public accountant (CPA) accreditation. According to Crumbley, Smith and DeLaune (7), CPAs are able to carry out what is referred to as an audit of firm’s annual or quarterly financial statements that serve to provide an opinion of the fairness of the statements in conformity with generally accepted accounting principles (GAAP). The accounting profession is guided by a strict code of conduct and ethics that should be adhered to continuously in order to maintain the integrity of their work and that of their clients. This is because auditors play a critical and vital role that requires them to be vigilant and objective in ensuring that a company’s shareholders’ interests are protected. Auditors also function to ensure that corporate and governance management act within their mandated responsibilities and duties to ensure that a firm’s daily operations are verified (Crumbley, Smith and DeLaune 8). Some of the world renowned accounting and auditing firms include KPMG, PricewaterCoopers, Deloitte and E & Y (8). In an organization, fraudulent behavior can be discerned through the observation of deviant or peculiar habits especially those that are related with money and transactions. Fraudulent employees and clients can easily be detected by observing their spending behaviors or tendencies, and looking for out of the way spending habits. According to Crumbley, Smith and DeLaune (12), an employee in one division of Coca Cola spent a considerable amount of money to buy his wife a bass boat. The wife cashed a check which she very well knew that her husband could not afford to have such an amount of money. The woman confessed that her husband made his work computer play songs that it should not been playing. This led to the suspicion of fraudulent behavior in the division involving this particular employee. This called for a forensic audit on the division’s financial statements and movement of dollar amounts within an d without the division. Overspending or under-spending monies are other ways of detecting suspicious behaviors of fraud perpetrators. This is so in the sense that if an individual deviates from their normal spending habits, it is usually a sign inconsistent and suspect financial behavior. Observation of these suspect financial behaviors can lead fraud investigators to establish a precedent that warrants them to launch